freeform.worldwide

Careers

freeformer — Mon, 21 Jan 2013 16:00:08 +0000

We’re looking for a Creative Artworker…

We are looking for a full time creative artworker to join our busy studio in Old Street.

Experience of Home Ent packaging, POP and print collateral a definite advantage.

Adobe Suite expertise required. If you are interested please send your CV and recent book to v.newland@freeformlondon.co.uk.

Strictly NO AGENCIES!

Department 19

freeformer — Mon, 10 Dec 2012 16:50:54 +0000

We were commissioned to create the campaign for Department 19:

Creative Strategy
Thereʼs gore and girls galore in this book!

Start with a low-involvement, high-impact piece of content to maximise reach.

Sustain interest with a rewarding interactive experience.

Audience Empathy

Video sharing and ʻYou Tube Curationʼ is a daily playground topic – lets get involved!

These books are shocking and sexy – donʼt dumb down or youʼll lose them!

Joined Up Experience

Shocking Video shows ʻvideo evidenceʼ of a horrific attack at a teenagerʼs house party.

Eye-Witness Interrogation continues the experience on Facebook.

Exclusive ʻVideo Evidenceʼ for those who pass the interrogation successfully.

Recruit Your Friends in a D19 squad and you could all win a Spy Training day.

Special Launch Event at the National Army Museum with kids playing the game.

Sorry

freeformer — Mon, 10 Dec 2012 16:33:08 +0000

For this campaign HaprerCollins came to us with a very tight deadline and asked to deliver a live action trailer to showcase the drama and grisly horror to really encapsulate the essence of the book.

With only a week and a lot of fast moving handwork, this is what was created to live on the web

The Hueys

freeformer — Mon, 10 Dec 2012 16:27:37 +0000

Client Challenge

To promote and drive sales of a traditional children’s author for Harper Collins.

Create an app that gives a consistent experience across multiple platforms and devices.

Generate awareness through an organic viral campaign.

Our Approach

Creative Strategy

Invite readers to become a part of the “Huey” world that will sustain the “Huey” legacy.

Sustain interest with a rewarding interactive experience.

Audience Empathy

Parents love to read to their kids and play games.

This provides connection between them.

All kids below 16 are of the digital generation.

The Dark Heroine

freeformer — Mon, 10 Dec 2012 16:08:51 +0000

HarperCollins recently acquired a young writer and wanted to deliver a creative story which appealed to their target audience. Freeform advised on media spend and then produced both a digital and AV solution across standard ad formats and 20 second pre rolls.

A Fantastic Fear of Everything

freeformer — Mon, 10 Dec 2012 16:02:13 +0000

Simon Pegg gets the fear in this wild comedy of terrors. We created a TV
creative that was as wild and quirky as the movie for Universal
International Home Ent.

Trollhunter

freeformer — Mon, 10 Dec 2012 15:57:07 +0000

The Norwegian box office phenomenon was a monster hit with UK audiences on Blu-ray and DVD. We created a stand out TV and online campaign for Momentum Picture home entertainment.

Battleship

freeformer — Mon, 10 Dec 2012 15:48:30 +0000

Universal Pictures goes all Michael Bay on Hasbro’s ‘Battleship’ for its summer tent-pole blockbuster. As well as following the typical slam bang AV route we pitched in a bunch of cool songs to create a stand out Youtube trailer. Creating this edit was easier than clearing the Nancy Sinatra track that took a while but we got there in the end.

Linn Audio

freeformer — Mon, 10 Dec 2012 10:07:56 +0000

The Expendables

freeformer — Mon, 10 Dec 2012 10:07:05 +0000

Lionsgate came to with us with this great action title and asked us to bring it to market with a bang!

Freeform delivered a fully integrated Av and Digital campaign across several sites and stations.