Department
19

Written by freeform, 493 days ago, 0 Comments

We were commissioned to create the campaign for Department 19:

Creative Strategy
Thereʼs gore and girls galore in this book!

  • Start with a low-involvement, high-impact piece of content to maximise reach.
  • Sustain interest with a rewarding interactive experience.

  •  
    Audience Empathy

  • Video sharing and ʻYou Tube Curationʼ is a daily playground topic – lets get involved!
  • These books are shocking and sexy – donʼt dumb down or youʼll lose them!

  •  
    Joined Up Experience

  • Shocking Video shows ʻvideo evidenceʼ of a horrific attack at a teenagerʼs house party.
  • Eye-Witness Interrogation continues the experience on Facebook.
  • Exclusive ʻVideo Evidenceʼ for those who pass the interrogation successfully.
  • Recruit Your Friends in a D19 squad and you could all win a Spy Training day.
  • Special Launch Event at the National Army Museum with kids playing the game.