We were commissioned to create the campaign for Department 19:
Start with a low-involvement, high-impact piece of content to maximise reach.
Sustain interest with a rewarding interactive experience.
Thereʼs gore and girls galore in this book!
Video sharing and ʻYou Tube Curationʼ is a daily playground topic – lets get involved!
These books are shocking and sexy – donʼt dumb down or youʼll lose them!
Shocking Video shows ʻvideo evidenceʼ of a horrific attack at a teenagerʼs house party.
Eye-Witness Interrogation continues the experience on Facebook.
Exclusive ʻVideo Evidenceʼ for those who pass the interrogation successfully.
Recruit Your Friends in a D19 squad and you could all win a Spy Training day.
Special Launch Event at the National Army Museum with kids playing the game.
Joined Up Experience