Client Challenge 

To promote and drive sales of a traditional children’s author for Harper Collins.

Create an app that gives a consistent experience across multiple platforms and devices.

Generate awareness through an organic viral campaign.

Our Approach 

Creative Strategy 

Invite readers to become a part of the “Huey” world that will sustain the “Huey” legacy.

Sustain interest with a rewarding interactive experience.

Audience Empathy 

Parents love to read to their kids and play games.

This provides connection between them.

All kids below 16 are of the digital generation.